9 More Women-Owned Small Businesses We're Obsessed With

Cradle Comforts Co.

Founded by Lindsay Hill  ·  Houston, Texas

Lindsay Hill started out as Lindsay Ann Artistry, rebranded in 2024, and emerged with a mission that's crystal clear: soft, safe, beautifully designed baby textile essentials that are as kind to the planet as they are to your baby's skin. Cradle Comforts Co. makes crib sheets, car seat covers, nursing covers, hooded towels, and changing pad covers — all hand-sewn in the United States, all certified to CPSC safety standards, and all printed with eco-solvent inks.

What makes Lindsay's brand stand out is the intentionality behind every decision. She exclusively uses organic cotton and bamboo blends. She has a buy-back program for crib sheets so they can be upcycled instead of landfilled. She shows up at local markets and connects with families in person. And every single design is original — exclusive patterns inspired by organic shapes and calming, modern pastels. You won't find these anywhere else.

Cradle Comforts Co. — hand-sewn organic bamboo and cotton baby essentials, designed and made in the USA.

If you need a baby shower gift that does everything, look no further. The Sweet Macarons Gift Set includes three versatile pieces in Lindsay's whimsical rainbow macaron print: a car seat cover that transforms into a nursing cover, a changing pad cover, and a crib sheet. All three are made from soft polyester jersey knit, all machine washable, and all wrapped in that cheerful, colorful macaron design that makes every nursery look instantly more joyful. It's an all-in-one gift that genuinely simplifies life with a new baby — and it's made by a woman who cares about where her fabrics come from. That matters.

SWAY Headbands

Founded by Tanya Flemister  ·  Yuma, Colorado

The name SWAY stands for "She Will Amaze You," and Tanya Flemister lives that out every single day. She's a Colorado native who returned to her hometown of Yuma — a small agricultural town of roughly 3,500 people — and built a patented headband company there. Not in a major city with a network of investors and influencers. In a farm community. And she's creating flexible, meaningful jobs for local women who can work from home while raising their families.

SWAY won the 2024 Logan County Startup Colorado Pitch Grant. It's been featured nationally. And it's doing all of this because Tanya had a real problem — headbands that wouldn't stay put — and she invented a real solution. A six-clip, patented, non-slip system that actually works. She did the thing. That's worth celebrating.

SWAY's Large Satin Headband — designed and manufactured in Yuma, Colorado, by local women.

The Large Satin Headband is SWAY's showstopper — luxe, non-slip, and designed to stay perfectly in place while instantly elevating any look. The satin is silky and soft, the patented six-clip system grips your hair without pinching or pulling, and the whole thing delivers full coverage with a soft shine that works equally well at a wedding, at the gym, or just running errands on a Tuesday. One reviewer said she wore it all day at a wedding reception — dancing included — and it didn't move once. That's the SWAY difference.

As gifts from women-owned businesses go, this one is practical, beautiful, and comes with a story worth telling. Every SWAY purchase supports jobs for women in rural Colorado.

Dear Naura

Founded by Karen Mok  ·  Los Angeles, California

Karen Mok started this during the pandemic, the way so many great things start — with curiosity, time, and a friend. She fell in love with formulating soap bars and lotions, then kept going long after the original collaboration ended. She took a skincare formulation course. She studied organic chemistry at her local city college. She infuses her oils for six months or more before blending them, because she genuinely believes that care takes time. That kind of commitment is rare, and it shows up in every single product.

Dear Naura (formerly Earth Melody) is handmade in Los Angeles, packaged mostly in glass, and formulated for sensitive skin and busy people who want clean products that actually work. No unnecessary fillers. No greenwashing. Just thoughtful, effective skincare that earns your trust.

The Natural Deodorant is Dear Naura's top bestseller — and for people who've tried and failed with natural deodorants before, it's the one that finally works. It's baking soda-free and aluminum-free, formulated for sensitive skin, and 100% plastic-free packaging. Karen uses ECO-CERT certified preservatives, and every batch is tested to be microbial, yeast, fungus, and bacteria-free with a shelf life of 1–2 years. She publishes her efficacy test results. Openly. That level of transparency is exactly what small business shopping should look like.

Available in scents like Sweet Sage — which, given that we're Shade Tree Naturals, feels like it was made for our people. Clean, effective, honest. What more could you want?

Year After Year

Founded by Dana Longland  ·  Wasaga Beach, Ontario, Canada

The name says everything. Dana Longland makes handmade kids' clothing in Canada using bamboo and cotton blends, with intentionally oversized fits that last up to a year longer than typical store sizes. That's not a marketing claim — that's the whole point of the brand. Buy less, use longer, waste less. It's sustainable fashion for little ones that doesn't require you to compromise on softness, cuteness, or quality.

Dana does everything with love and an enormous amount of personality. Her shop has original artwork printed directly into the fabric so there's no peeling or fading, exclusive designs that feel special, and the most thoughtful packaging — she's been known to say that the least she can do is pack orders with love when someone is trusting her with their money. That attitude shows up everywhere.

Year After Year — oversized bamboo cotton kids' clothing handmade in Ontario, designed to last a year longer.

The Oversized Bamboo Sweater Romper is the kind of thing kids genuinely don't want to take off. Made from Dana's signature bamboo/cotton French terry — 67% bamboo, 28% cotton, 5% spandex — it's ultra-soft, breathable, naturally moisture-wicking, and cut with an oversized fit that means your little one wears it for a full season longer than they would a regular romper. One customer said her daughter was bummed every time it went in the laundry and begged for it back immediately. If a piece of clothing is beloved enough to be missed when it's in the wash — that's a winner.

Available in rotating limited-edition prints. When your size drops, grab it.

Flirty Pineapple

Founded by Madison Riddolls  ·  Toronto, Ontario, Canada

Madison Riddolls started Flirty Pineapple because she was tired of scrunchies that didn't hold her hair. That's it. That's the whole origin story — and it's one of the most relatable things I've ever heard. She sat down with one sewing machine and her husband started sewing, and now it's a proudly female-led brand with a community of customers who genuinely feel like valued humans rather than transactions. Madison handles design, marketing, distribution, and fulfillment almost entirely by herself. For a one-woman operation, the output is remarkable.

The brand is rooted in the belief that a good hair accessory can make you feel genuinely good about yourself. Not just "fine." Actually confident. And the product quality backs that up — customers report noticeably less hair breakage, fewer slipping scrunchies, and a lot more compliments than before. All made in Canada.

Madison's Satin Scrunchie Collection is the heart of the shop — premium satin in a rotating range of colors and prints, designed for all hair types, sized so you can actually find one that works for your thickness and length. The satin is gentle on hair, reduces breakage compared to regular elastics, and holds its shape wash after wash. One customer said she noticed so much less hair breakage since switching to Flirty Pineapple that she keeps coming back for more. Another said she felt like a valued customer from her very first order and never stopped supporting the brand. That kind of loyalty is earned, not manufactured.

Gorgeous gifts from a women-owned small business — easy to give, impossible not to love.

Apothecuryous

Founded by Tatiana Lynn Boland  ·  Omaha, Nebraska

Tatiana Boland has been learning about the healing power of herbs and food since the early 1990s. She started making cold process soap in 2002. By the time she founded Apothecuryous in 2015, she'd spent over a decade becoming deeply, genuinely knowledgeable about what goes into personal care products — and what shouldn't. Her whole brand is built on that knowledge, shared openly with every customer.

This is a fellow Midwesterner doing things right — right here in Omaha. Everything is made with certified organic ingredients wherever possible. Complete ingredient lists are published with every product. Prices are kept intentionally accessible because Tatiana believes quality body care shouldn't require a premium price. That's a philosophy we deeply respect.

The Seed the Dream Face Cream has developed what people online lovingly call a "cult following" — and once you try it, you understand why. It's a rich, deeply nourishing moisturizer formulated for dry, sensitive, or mature skin, made with certified organic botanical ingredients infused over months (Tatiana infuses her oils slowly, because rushing a good thing doesn't work). Available in scents like Cardamom and Bergamot, it's been described by customers as "super moisturizing" with a scent that's "absolutely divine." One reviewer said it was the first face cream she'd ever used that she felt completely confident in — knowing every ingredient and trusting where it came from.

Local Nebraska business, national-level quality. Support women-owned businesses — and support your skin at the same time.

Jenna Bricher Swim

Founded by Jenna Bricher  ·  Arizona

Jenna Bricher is a natural 32H. She knows the fitting room experience that larger-busted women have — trying suit after suit, leaving with nothing, feeling like the fashion industry simply doesn't think you deserve options. So she built the brand she wished existed. Jenna Bricher Swim is designed specifically for D+ women and built with Italian recycled fabric — made from reclaimed ocean fishnets — that's four-way stretch, chlorine-resistant, oil and sunscreen resistant, and won't stretch out over time.

This isn't a niche novelty. It's a genuinely well-engineered, beautiful swimwear brand that happens to solve a real problem for a huge segment of women who've been underserved for far too long. The reviews say it all — women calling these their favorite bikini tops ever, being more supported than they've ever felt in the water, and actually feeling sexy while wearing them.

The Gigi Bikini Top is a balconette-style top with an under-bust band, two layers of Jenna's signature silky-soft Italian fabric, and a fully adjustable lace-up back for a completely customizable fit. It's built for full-bust support without halter-top headaches, without pinching at the neck, and without the constant readjusting that most larger-busted women accept as just part of wearing a swimsuit. One reviewer said it was the first bikini top that ever made her feel both fully supported and genuinely attractive — and she's received compliments every single time she's worn it.

A powerful gift from a women-owned small business for any woman in your life who's been letting her bust size dictate her swimwear options. Not anymore.

Willow Field Soap

Founded by Terri Allen Knudsen  ·  Arizona

Terri started making soap because her skin was a wreck after moving to Arizona. Dry, itchy, nothing helping — so she decided to make something herself. And it worked. So she started giving it as gifts. And people started asking to buy it. Classic story, and we love it every time. Now Terri makes soap and bath treats in small batches with ingredients she believes in: Tussah Silk to help the soap glide over your skin, avocado oil for UV protection, cocoa butter for hydration, shea butter, coconut milk, kaolin clay. Real stuff.

Her son has to approve every scent before it ships. His rule: "I want a whole bar of that" means it makes the cut. If that's not a quality standard we can all get behind, I don't know what is.

Willow Field Soap's Wishes Soap — handcrafted with Tussah Silk, coconut milk, and a sparkling jasmine and amber scent.

The Wishes Soap is the bar I'd grab first. It's made with Tussah Silk (which genuinely makes the lather glide differently — you notice immediately), shea butter, avocado oil, coconut milk, and kaolin clay. The scent is sparkling white wine with wild jasmine and peony layered over amber, sandalwood, and musk — bubbly, floral, and completely addictive. One customer said the folks at the post office near her P.O. box were probably enjoying the scent from her order through the packaging. Another said her skin has never felt the same since going back to regular soap. That's Willow Field Soap. Life is short — use the good soap. Terri literally says that on her site, and she means it.

b.e.happe

Founded by Brooke Happe  ·  Traveling the USA

Okay, this one. This story. Brooke Happe is a Doctor of Physical Therapy who transitioned to staying home with her three kids under four years old. Struggling with the transition, she picked up a crochet hook to keep her hands busy and her mind challenged — and started donating hats to Blank Children's Hospital in Des Moines while she perfected her craft. Then a friend said "you should sell these." And b.e.happe was born.

After a lengthy PICU stay with her middle child at Blank Children's Hospital, Brooke and her family experienced firsthand the difference Child Life Services makes. She pivoted to donating a portion of every single sale to Child Life Services at children's hospitals — wish list items, comfort and hope for families going through the hardest moments. In 2019, the family sold their house, downsized to a 42-foot RV, and hit the road full-time while growing the brand. Every beanie is still handcrafted in the USA by a team of women who work from home, many of them moms who need flexible income. It is impossible not to love this company.

The b.e.happe Happe Hearts Beanie — the bestselling design, handknit in the USA, with proceeds supporting children's hospitals.

The Happe Hearts Beanie is b.e.happe's bestselling design — a relaxed, longer-body hat hand-knit with little heart details throughout, topped with a faux fur pom pom, available in sizes from 0–3 months all the way to adult. It's warm, beautiful, and comes in color combinations that honestly make you want to own every version. Reviewers say they get compliments everywhere they go. One customer is on her sixth hat. Another called it perfect for hospital stays — which lands a little differently when you know Brooke's story.

A purchase from b.e.happe is a gift from a women-owned small business that keeps giving — to the person wearing it, and to children in hospitals who need it. We don't know how to recommend this one hard enough.